Saturday, October 24, 2009
Pullman positive despite delayed Jetstar Cairns-Japan route
The Accor group’s flagship Cairns property, the five-star Pullman Reef Casino Hotel, is still looking forward to the launch of Jetstar’s new route between Japan and Cairns, despite an announcement delaying the first flight until April 2010.
Jetstar has postponed the creation of flights between Cairns and Japan to April next year after it was unable to reach an agreement with the Cairns International Airport.
Pullman Reef Casino Hotel General Manager Adrian Williams says, the new Cairns-Osaka route is still great news for the region, inspiring confidence that the city may be about to embark on a positive new growth phase
“It was originally hoped the four weekly flights to Japan would launch in December,” said Mr Williams.
“The delay however is just a minor hiccup, and essentially provides tourism operators, marketers and travel agents with a better lead time in which to properly prepare a strategy to sell on the back of these services.
Mr Williams said Jetstar’s commitment and ‘aggressive’ marketing approach to Japan has overall been encouraging for Cairns tourist operators and hoteliers.
“Jetstar’s new Osaka service to Cairns is still the first real sign that the destination may be poised to start a positive new cycle in 2010,” he said.
“The Osaka service is an opportunity to grow Japanese visitation that will ease the pressure on hotels, restaurants and attractions.
Mr Williams said he strongly believed that 2009 would represent the bottom of the current cycle. “Like many destinations reliant on tourism and corporate travelers, Cairns has been responsive to the difficult GFC period and demonstrated new adaptability and innovation.
“The domestic market of course has naturally been a priority. Tourism Australia and Tourism Queensland’s national campaigns have been the perfect complement to the marketing support and activity that hotel, airline, and local tourism offices has undertaken over the past 12 months. We’ve seen some encouraging results from our wholesale and retail partners as a result.
Mr Williams added that since he came on board as General Manager at the beginning of the year that he has seen Cairns take on a fresh new approach to business events.
“Although a challenging time for a new brand to come into Australia, let alone Cairns, it has also been a great opportunity for us to reposition and rebadge the Reef Casino Hotel with the benefit of Accor network and all that Pullman represents behind us.
“Accor’s loyalty programs including AClub and Advantage Plus have been a powerful backbone generally for the hotel with leisure guests, however AClub’s new focus on incentivising the meetings and conference market has also proved timely for Pullman.”
Pullman hotels in Australia are offering a new ‘Delicious Escapade’ package which has an even more delicious incentive of a $7,500 prize of a holiday for two in Bangkok, including airfares, 5 nights accommodation and breakfast at the stylish Pullman Bangkok Kong Power, $350 towards dining and limousine transfers.
Entry to the competition is available to travellers who book the new Pullman Delicious Escapade package at Pullman Reef Hotel Casino and stay before 6 January 2010.
The Pullman Delicious Escapade package includes 10% discount on stays of two nights or more, daily breakfast for two, late check out and a $30 voucher for use in the hotel’s bar and restaurant.
The Pullman Delicious Escapade offers a 5-star experience at great value rates: from $170 a night at Pullman Reef Hotel Casino.
The Pullman Reef Hotel Casino is in the heart of Cairns, overlooking Trinity Inlet and packed with great dining and entertainment options. Each room has its own private garden balcony and spa bath, and there is a rooftop swimming pool, full gym, Cairns Wildlife Dome and the Reef Casino.
The prize features 5 nights at the Pullman Bangkok King Power, one of the city’s newest 5-star hotels, conveniently located near Victory Monument BTS train station. The Pullman offers a wide range of restaurants and bars, a luxurious spa, a vast swimming pool and a large Kingpower duty-free complex next door.
Pullman, is the upscale hotel brand of Accor. It was designed with the requirements of business women and men in mind. Located in the main regional and international cities, Pullman hotels provide an extensive range of tailored services, access to ground-breaking technologies and the “Co-meeting” offer, a new approach to organizing meetings, seminars and high-end incentives. At Pullman hotels, business travelers can choose between being independent or relying on the staff available round the clock. End of 2009, the Pullman network will consist of 50 hotels in 23 countries across Europe, Asia, the Middle East and Latin America. Soon, we expect over 300 establishments around the world. All information regarding the hotels is available on the website www.pullmanhotels.com.