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Wednesday, March 10, 2010

O-M-G Are You in Need of 1-2-1 T-L-C? There's an App for That!



March 2010: As time remains an increasingly precious commodity Small Luxury Hotels of the World ™ (SLH) has developed an app to bring luxury to the palm of your hand. The new, free app allows guests to Discover, Enjoy and Share some ‘GR8 TLC’ in any one of our superb 500 plus properties in over 75 countries, anywhere at any time.

The new app is available to download from http://itunes.apple.com/app/small-luxury-hotels-world/id359024705 Supported by rich imagery and information, customers will easily be able to book any hotel and share their favourite choices with friends and family – all with the simple touch of a button.

The SLH app also helps find nearby points of interest including tourist attractions and other rich cultural and culinary experiences through the augmented reality function.

‘‘The free iPhone app was developed with our guests’ needs and wants expressly in mind,’’ says Paul Kerr, CEO of Small Luxury Hotels of the World. ‘‘It provides a highly flexible and easy way to search, browse and book a hotel whilst on the go. We are also pleased to be able to provide our guests with instant and personally selected recommendations for famous landmarks near their hotels through the help of augmented reality and Google maps with GPS, so it is virtually impossible to get lost.’’ Designed by SLH’s digital partner, Fortune Cookie, there are three main iPhone app functionalities:

‘Discover’ - allows iPhone users to browse and book their luxury hotel, through various search categories such as destination, specific experiences or the latest special offers for a quick getaway. Whether customers are seeking a blissful spa retreat, a secluded beachside escape or a sanctuary hidden amid the vibrant atmosphere of a bustling city centre, it is now all available from the iPhone.

‘Share’ - enables a shortlist of favourite SLH hotels and experiences to be shared with family and friends via Facebook, Twitter and e-mail. ‘Enjoy’ - search for points of interest near to your hotel as you walk the streets using an augmented reality layer which delivers expert personal recommendations from SLH. Justin Cooke from Fortune Cookie says, ‘’We have designed the SLH iPhone application to allow SLH guests to engage with SLH at every stage of their journey – finding the right property to suit their needs, using the app to enhance their experience while staying at the property and of course, sharing the experience when they return.’’ SLH’s iPhone app also works on the iPod Touch and is available as a free download from the Apple Apps Store.

About Small Luxury Hotels of the World The Small Luxury Hotels of the World™ (SLH) brand is an unrivalled portfolio of some of the world’s finest small independent hotels. Comprising over 500 hotels in more than 75 countries, the diversity of the individual hotels, and the experiences that they offer, is exceptional. From cutting-edge design hotels to palatial 17th century mansions, city centre sanctuaries to remote private islands, historic country houses to idyllic resorts, Small Luxury Hotels of the World offers only the very best. Reservations can be made at any Small Luxury Hotels of the World property by calling +65 6232 5060 or via www.slh.com. Travel agents need only remember the GDS code LX for LuXury.
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