Source: Travel Daily
Federal tourism minister Martin Ferguson has just officially launched Australia's new global tourism marketing campaign.
The promotion aims to harness the power of advocacy by the Australian people, with the first "invite" phase kicking off on 15 Apr by allowing consumers to tell the world about what is so great about Australia.
Photos uploaded to a special website will be geo-tagged to create a searchable online resource which TA md Andrew McEvoy described as the "ultimate insider's guide to Australia".
In May the second "inspire" phase starts, with the creation of an integrated campaign with print, online and video content incorporating some of the consumer submissions of their favourite Australian holiday experiences.
The third "engage" phase will encourage trade partners to join with TA to promote Australia to the world.
More information in today's Travel Daily.