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Monday, February 6, 2017

There’s More to Explore in the Whitsundays!


The Whitsundays might be home to some of the most iconic destinations in Queensland but a new marketing campaign is hoping to encourage travellers to visit some of the region's 'hidden secrets'.

The 'More to Explore' campaign is being rolled out this week and targets the 'drive' market within a 400km radius of the Whitsundays.

The aims of the campaign are to increase awareness within the region that the Whitsundays is "in everyone's backyard" and remind visitors about the wide variety of activities on offer and introduce them to new attractions they might not have considered.

This is backed up by a raft of special offers from accommodation houses, tours and trips, aimed at increasing visitation to the region in the traditionally quieter period of March through June.

Tourism Whitsundays CEO Craig Turner said the campaign – which is across digital platforms as well as some 'cheeky' ambush marketing in key markets - would drive bookings to participating operators and bring incremental visitors to the Whitsundays.

"Whether it's snorkelling off the beach in Bowen, wining and dining in Airlie Beach, catching a barramundi in Proserpine, discovering the hinterland around Collinsville, or cruising the islands, the Whitsundays has it all," Mr Turner said.

"We are very well known for our iconic attractions such as Whitehaven Beach and our easy access to the Great Barrier Reef but we also have waterfalls and walking trails, outback cattle stations and inland dams for fishing, waterskiing and picnics, and we have one of the longest stretches of subtropical rainforest in Australia.

"This campaign is about encouraging visitors to 'lift the lid' a little and if they think they have seen it all in the Whitsundays, think again!"

A dedicated landing page has been created to house the special offers – www.moretoexplore.com.au - and marketing activity will run throughout February to March 3.

The Habitat: Penang's natural attraction


One of South East Asia's most popular and enchanting destinations, Penang deserves be high on the list of anyone planning a visit to Malaysia.

The island boasts an enviable range of historical and cultural attractions, not to mention a thriving food scene, beautiful beaches and some excellent shopping for those after a little retail therapy. It's also packed with plenty of must-see attractions guaranteed to appeal to every type of traveller from families and honeymooners to food-lovers and those with a thirst for adventure including its latest – The Habitat.

A unique ecotourism experience, which aims to promote environmental consciousness and conservation awareness among its visitors, The Habitat is located on top of Penang Hill, some 820m above sea level. Offering up views over rolling hills, pristine rainforest, lush flora, enormous granite boulders and stunning views of city, jungle and sea, even better, there's no need for any arduous trekking to the summit, with the first-of-its-kind ecotourism site easily accessible via a 7-minute ride on the Penang Hill Funicular Train.

Promising to offer visitors the most complete, exciting and educational Malaysian rainforest experience, The Habitat does not disappoint. There are various trails for all ages and fitness levels, all of which are wheelchair- and stroller-friendly.

The most popular, the 1.6km Nature Trail, starts just a few minutes walk from the Top Station of the Penang Hill Funicular Railway. Meandering below three of the hill's oldest historic bungalows, the trail provides spectacular views of the rolling hills and the Andaman Sea beyond, not to mention a chance to glimpse local wildlife including Paper Kite Butterflies, Giant Black Squirrels and cute-as-a-button Dusky Leaf Langur monkeys. This enchanting realm allows visitors to experience Penang Hill's rainforest at its very best.

Several themed gardens charmingly line the way and include the Colour Garden, Butterfly Bank, Fragrant Garden and Ginger and Palm Grove. But for the ultimate 'selfie' opportunity, head to the Treetop Walk , a 13m high- viewing platform located on top the plateau, which offers mesmerizing 360-degree views of Penang, including George Town, and serves as the highest public viewing point on the island. Look down on historic, Bel Retiro, the Governor of Penang's mansion in all its splendor, and a clear day, you can even make out the islands of Langkawi in the distance.

Signage is positioned unobtrusively along the route to educate visitors about various plants and wildlife in display, but for the most comprehensive understanding of The Habitat and its uninque environment take advantage of one of the complimentary nature guided tours on offer conducted by award-winning naturalists, which run every 30 minutes.

Admission prices are just RM20 (around A$7 for adults) and RM10 (around A$3.50) for students and senior citizens and children aged 3 – 13 years old, is RM10. Children under 3 enter free-of-charge.

Opening hours: 9.30am – 6.00pm daily, closed on Wednesday

For more information about The Habitat visit:

www.thehabitat.my

For information about tours of Malaysia, please contact:

Telephone: +612 9286 3055
Email: malaysia@malaysiatourism.com.au
Website: www.malaysia.travel
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