Following the success of Hamilton Island’s inaugural Ultimate Instameet, details of a second event have been announced but this time one lucky Instagrammer from the UK has the chance to win a coveted place.
To better illustrate the concept, Hamilton Island, Australia’s premier island holiday destination, has created a short YouTube documentary which explains this social media initiative. The second Instameet will be held from 17th-19th May 2013.
One lucky competition winner and one ambassador from the UK will travel to Hamilton Island along with one ambassador from Asia, four competition winners and ambassadors from Australia, for a weekend of exploring, photographing and sharing experiences on their social media outlets including Instagram, Facebook, Twitter, Google+, Tumblr and Pinterest.
Sophie Baker, Hamilton Island’s Senior Communications Manager said: ‘The first Instameet promoted our beautiful Island to a global audience of more than eight million social media users over one weekend. This reach and power of genuine, word-of-mouth endorsements from ambassadors to their friends, family and other influencers makes social media a very valuable tool due to its legitimacy and authenticity.’
Participants in the second Instameet will explore Hamilton Island and surrounding Whitsunday islands and World Heritage Listed Great Barrier Reef, enjoy the Island’s award-winning cuisine including cooking demonstrations, wine tasting and sampling locally produced fare, visit world famous Whitehaven Beach, snorkel, watch blazing sunsets with cocktails in hand, and get up close to native Australian wildlife, not to mention cuddling a koala.
To be part of the Instameet from 17th - 19th May, entrants need simply post a picture on Twitter or Instagram of their idea of holiday bliss with the comment ‘@HamiltonIsland this is my holiday bliss #hamiltonislandinstameetcompUK’ by 7th April 2013. The winner will be announced by 10th April, and must be able to travel from 13th – 21st May 2013. Return flights from the winner’s closest UK airport, four nights’ accommodation on Hamilton Island, one nights’ accommodation in Sydney, breakfast daily, on-Island transfers, some other hosted meals and various incredible activities are all included within the prize. (Terms and conditions)
Hamilton Island’s YouTube documentary from the inaugural Ultimate Instameet shows some of the best Instagrammers from Australia and America experiencing the Island for the first time, along with some well known Australian faces including TV personality and Chef Hayden Quinn and model Annabella Barber.
The group captured 640+ photos over one weekend with more than 50 of these appearing in Instagram's highly sought after 'Popular' page on all 100 million active users' feeds. Their images and those from the inaugural Instameet can be viewed on Instagram by searching for hashtag #hamiltonislandinstameet, and following @hamiltonisland on Instagram.