Swap bigger cities for the lesser-known destinations that deliver just as much beauty, culture, and charm - if not more
As we all start dreaming about escaping for our mid-year break, Sofitel has come up with seven alternate destinations to explore. Instead of the Gold Coast, they suggest Fiji; instead of New York why not try Chicago, and swap out Vienna for Sopot. Rather than Auckland, the arts and culture of Wellington beckon, or indulge in an overwater villa in French Polynesia rather than Hawaii. Because the world is yours to explore and Sofitel is wherever you want to be.
With 77% of travellers planning to take the same or more trips as 2024, exploring off the beaten track destinations is increasingly important. 1 As temperatures cool across Australia and New Zealand, French luxury hospitality group, Sofitel has redefined the art of the mid-year break with a curated list of secondary destinations to jet-set to, whether you are seeking an endless summer or a wintry escape. These alternative destinations offer rich cultural experiences, stunning natural beauty, and refined luxury, all elevated by the Sofitel’s French Zest.
After Auckland, try Wellington for a creative pulse and great dining
Auckland buzzes with a stunning harbour and a vibrant cityscape, while Wellington offers a more relaxed vibe, with a compact, walkable city centre and rich arts and culture. Wellington’s charm lies in its unique creative pulse and dining scene, and despite its position as official capital of New Zealand, has fewer tourists than its northern cousin. Make the most of your escape at Sofitel Wellington, which boasts views of Wellington Botanic Gardens from its chic, floral-inspired rooms and suites. It’s a short walk to The Beehive parliament building, Lambton harbour, and the plethora of dining options New Zealand's culinary capital has to offer.
After New-York City, try Chicago for a dynamic culinary scene
New York may be the city that never sleeps, but Chicago offers an equally thrilling urban escape with a distinct Midwest charm. From its striking skyline and legendary architecture to its world-class museums and celebrated deep-dish pizza, the Windy City promises a vibrant and authentic American experience. Sofitel Chicago Magnificent Mile places you in the heart of it all, blending French elegance with bold, modern design in a striking prism-shaped building, offering stylish comfort just moments from the city's top attractions.
After Bali, try Luang Prabang to experience serene spirituality
With 77% of travellers planning to take the same or more trips as 2024, exploring off the beaten track destinations is increasingly important. 1 As temperatures cool across Australia and New Zealand, French luxury hospitality group, Sofitel has redefined the art of the mid-year break with a curated list of secondary destinations to jet-set to, whether you are seeking an endless summer or a wintry escape. These alternative destinations offer rich cultural experiences, stunning natural beauty, and refined luxury, all elevated by the Sofitel’s French Zest.
After Auckland, try Wellington for a creative pulse and great dining
Auckland buzzes with a stunning harbour and a vibrant cityscape, while Wellington offers a more relaxed vibe, with a compact, walkable city centre and rich arts and culture. Wellington’s charm lies in its unique creative pulse and dining scene, and despite its position as official capital of New Zealand, has fewer tourists than its northern cousin. Make the most of your escape at Sofitel Wellington, which boasts views of Wellington Botanic Gardens from its chic, floral-inspired rooms and suites. It’s a short walk to The Beehive parliament building, Lambton harbour, and the plethora of dining options New Zealand's culinary capital has to offer.
After New-York City, try Chicago for a dynamic culinary scene
New York may be the city that never sleeps, but Chicago offers an equally thrilling urban escape with a distinct Midwest charm. From its striking skyline and legendary architecture to its world-class museums and celebrated deep-dish pizza, the Windy City promises a vibrant and authentic American experience. Sofitel Chicago Magnificent Mile places you in the heart of it all, blending French elegance with bold, modern design in a striking prism-shaped building, offering stylish comfort just moments from the city's top attractions.
After Bali, try Luang Prabang to experience serene spirituality
While Bali lures with tropical beaches and buzzing nightlife, Luang Prabang remains largely undiscovered. Luang Prabang is steeped in Buddhist tradition and colonial charm. Nestled in the mountains at the confluence of the Mekong and Nam Khan rivers, this UNESCO World Heritage City is dotted with numerous temples and cultural attractions. Formerly the French Governor’s residence, Sofitel Luang Prabang epitomises Lao Heritage and French elegance in its 25 luxury suites. The historic mansion features ‘the best pool and spa in Laos’ and provides the perfect base to experience the alms giving ceremony each morning, visit the bustling markets, or explore the city’s many spiritual gems including Wat Xieng Thong.
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After Hawaii, try French Polynesia to embrace an even more authentic island paradise
While Hawaii offers volcanic landscapes and lively beach towns, French Polynesia invites travellers to experience a secluded and pristine island escape. With its crystal-clear lagoons, lush mountain peaks, and rich Polynesian culture, Moorea Island is a haven for those seeking serenity and natural wonder away from the crowds. For a truly immersive stay, Sofitel Kia Ora Moorea Beach Resort blends French elegance with local charm, offering iconic overwater bungalows, an infinity pool, and panoramic views of the island’s turquoise waters.
After Vienna, try Sopot and discover incredible cultural wonders
While Vienna enchants with classical elegance, Sopot, Poland offers a refreshing coastal escape with serene beaches and Belle Époque architecture, all with the same Eastern European vibe - perfect for those seeking a vibrant atmosphere and untouched culture that exudes history. Enhance your trip with a stay at Sofitel Grand Sopot, an iconic beachfront hotel known for its historic grandeur and luxurious spa facilities. Set right on the Baltic shore, this legendary property blends 1920s glamour with modern indulgence, offering guests a refined retreat, just steps from Sopot’s famous pier and vibrant promenade.
After Singapore, try Kuala Lumpur for multicultural neighbourhoods and iconic landmarks
Singapore is popular for its thriving food scene, modern metropolis, and global population, but its close neighbour Kuala Lumpur offers a similarly colourful street life, multicultural neighbourhoods, vibrant food culture and iconic landmarks. From the Petronas Twin Towers to the historical Merdeka Square, and the atmospheric Batu Caves, along with lush parks, vibrant shopping, and a growing art scene, Kuala Lumpur is growing in popularity as a tourist hub. Base yourself at Sofitel Kuala Lumpur Damansara to enjoy beautifully designed suites and a stunning lobby adorned with Malay Hibiscus and exquisite art. The hotel has a free-form pool, well equipped gym and spa, and is located close to the MRT station for easy access to Kuala’s many attractions.
After the Gold Coast, try Fiji for warm hospitality and local traditions
Both the Gold Coast and Fiji offer sun, surf, and relaxation, but if you’re looking for a little more culture after the beaches, consider Fiji for your next tropical getaway. Made up of 300 islands, Fiji offers a slower pace and its traditional Fijian ceremonies, village visits, and authentic hospitality make it perfect for culture lovers. Enjoying an enviable beachfront position on Denarau Island, Sofitel Fiji Resort & Spa boasts one of the largest lagoon pools in Fiji, the exclusive adults-only Waitui Beach Club, and the indulgent spa, where each treatment room is positioned inside its own bure, complete with outdoor shower and Fijian styling.
Editors’ notes
1 American Express Global Travel Trends 2025
Editors’ notes
1 American Express Global Travel Trends 2025
