Captain Cook Cruises recently entered into a marketing partnership with Cairns-based Coral Princess Cruises, and a promise was made between the two not to compete against each other said Captain Cook’s Joint-MD Jackie Haworth-Charlton.
This will see the Reef Endeavour being put up for sale and retired from Captain Cook’s Fiji itineraries.
Delivered to Australia in 1996, the 3,000 tonne ship which carries some 150 overnight passengers also has recently struggled with fuel efficiency, as well as operational efficiency as its all-Australian crew was more expensive than other crews in the region.
At the same time, the high Aussie dollar has seen the number of passengers drop from the market.
“It is a very sad time for us presently but I have to say she was very successful,” Trevor Haworth, Captain Cook Cruises Executive Chairman.
Reef Endeavour was launched to replace the Reef Escape which retired from the market in 1996.
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