Tuesday, September 16, 2008
Orion on acquisition hunt
Michael Bruce - Travel Weekly
Orion Cruises has abandoned plans to purchase a new-build vessel and will instead look at acquisitions within the next 12 months, founder and managing director Sarina Bratton has said.
Bratton told Travel Today the sale of 94 per cent of the business to Denver-based KSL Capital Partners earlier this year – Bratton retains six per cent – has given Orion the capital base to expand further.
“They saw the benefit and the merit of expanding this brand. They’re coming to understand more about this sector of the industry. They know hotels inside out but when it comes to operating a ship they don’t know a lot. But the thing is they back people.”
She said a number of discussions had been held with shipyards, but the “exorbitant” cost involved in building a vessel meant it was not feasible.
“What we’ve decided is to focus on what other vessels and/or companies might be out there as a potential acquisition,” Bratton said. She refused to say what approaches had been made, but expects to have an acquisition bedded down within 12 months.
Bratton said the marketing scope of KSL’s portfolio of North American leisure and tourism brands, such as Club Corp and Western Athletic Clubs, would also benefit Orion. “We’re the equivalent of a 50-room hotel so your marketing reach is very limited,” Bratton said, pointing to KSL’s huge membership bases as a “really powerful” tool.
Last 30 Days' Most Popular Posts
Sydney's Menzies Hotel was opened on 17th October 1963, by Premier R.J. Heffron and named after Sir Archibald Menzies, a pioneer in...
Gundula Holbrook from a 1921 painting Gundula Holbrook: I was born in Austria m the widow of the late Commander Norman Holbrook VC, the...
Motorcycle races at Woodside SA, October 1949. National Motor Museum Collection Racing and competition have been an important element of mo...
Source: kyogleweb.com.au - (offline) The Lions Road is an initiative of the Kyogle Lions Club. The Lions road forms a scenic link bet...
The station building, when opened, was rated as one of the select group of significant railway structures, surpassed only by regional stat...
It was as a child in the Albury district that cartoonist Ken Maynard came to love the Ettamogah countryside, and he later immortalised ...