Tuesday, March 16, 2010
Silversea committed to growing Aussie market
Ultra luxury European liner, Silversea Cruises have reaffirmed its dedication to the Australian market, which delivers 15 per cent of the company’s business and is its fastest growing market, according to visiting Chief Operating Officer, Ken Watson.
Mr Watson, in Sydney earlier this week, said this region was one of the most profitable markets for the cruise line, with more Australians requesting higher-end Suites resulting in the highest daily rate.
Silversea Cruises is also the only luxury cruise line in the region to have a dedicated sales office in Sydney, which Mr Watson said was further proof of its dedication to the region.
In 2011, Silversea’s Silver Shadow will launch a 30-day Circumnavigation around Australia, which Mr Watson said was already 60 per cent full, mainly with Australian guests.
“We try to be the best ultra luxury European cruise line,” Mr Watson said, adding that “being European differentiates us from other American brands”.
Silversea are also heavily promoting its specifically designed Expedition ship, Prince Albert II, of which Australians represent 20 per cent of its customers.
For more information on Silversea’s 2010/11 voyages, visit: www.silversea.com
Last 30 Days' Most Popular Posts
Sydney's Menzies Hotel was opened on 17th October 1963, by Premier R.J. Heffron and named after Sir Archibald Menzies, a pioneer in...
“To have seen Italy without having seen Sicily is not to have seen Italy at all, for Sicily is the key to everything.” So wrote Johann Wolf...
Gundula Holbrook from a 1921 painting Gundula Holbrook: I was born in Austria m the widow of the late Commander Norman Holbrook VC, the...
The photo shows the original Reichstag of the Weimar Republic...where Parliament sat in Berlin. This is how it looked in August 1932. ...
With just over 100 days until the end of the year, there’s never been a better time to reclaim our optimism and find enjoyment in these unc...
Mario Morgano was born on Capri in 1919. He moved to Genoa, where he graduated with a degree in law. Even during his university years, ...