Source: Travel Daily
Federal tourism minister Martin Ferguson has just officially launched Australia's new global tourism marketing campaign.
The promotion aims to harness the power of advocacy by the Australian people, with the first "invite" phase kicking off on 15 Apr by allowing consumers to tell the world about what is so great about Australia.
Photos uploaded to a special website will be geo-tagged to create a searchable online resource which TA md Andrew McEvoy described as the "ultimate insider's guide to Australia".
In May the second "inspire" phase starts, with the creation of an integrated campaign with print, online and video content incorporating some of the consumer submissions of their favourite Australian holiday experiences.
The third "engage" phase will encourage trade partners to join with TA to promote Australia to the world.
More information in today's Travel Daily.
Last 30 Days' Most Popular Posts
Sydney's Menzies Hotel was opened on 17th October 1963, by Premier R.J. Heffron and named after Sir Archibald Menzies, a pioneer in...
It was as a child in the Albury district that cartoonist Ken Maynard came to love the Ettamogah countryside, and he later immortalised ...
Orion Expedition Cruises, in association with Events Worldwide, is showcasing the Singapore Formula 1 Singtel Grand Prix with options of 3 o...
Paddle-steamers and riverboats were vital to the opening up and development of Australia. While ocean-going ships brought people to Australi...
A number of significant and stunningly beautiful outback landforms have been named after William Finke. But just who was this enigmatic Germ...
Lingshui is a county-level city located in the southern part of Hainan Province, China. Here is an overview of Lingshui: