Source: Travel Daily
Federal tourism minister Martin Ferguson has just officially launched Australia's new global tourism marketing campaign.
The promotion aims to harness the power of advocacy by the Australian people, with the first "invite" phase kicking off on 15 Apr by allowing consumers to tell the world about what is so great about Australia.
Photos uploaded to a special website will be geo-tagged to create a searchable online resource which TA md Andrew McEvoy described as the "ultimate insider's guide to Australia".
In May the second "inspire" phase starts, with the creation of an integrated campaign with print, online and video content incorporating some of the consumer submissions of their favourite Australian holiday experiences.
The third "engage" phase will encourage trade partners to join with TA to promote Australia to the world.
More information in today's Travel Daily.
Fun and interesting travel stories from Australia and The World
Luxury Travel Magazine
Last 30 Days' Most Popular Posts
-
Sydney's Menzies Hotel was opened on 17th October 1963, by Premier R.J. Heffron and named after Sir Archibald Menzies , a pioneer... -
There's something for everyone here! Ideally located between Bendigo and Melbourne, the Castlemaine, Maldon and surrounding towns have ...
-
From Island Escapes to Casino Ruins Once promoted as luxury playgrounds, family resorts and high-roller retreats, a string of Australian ho...
-
With brilliant suits, polished shoes and an unshakeable code of conduct, Congo’s Sapeurs turned dressing well into an act of dignity. Then a...
-
The Importance of Being in Dublin A spirited guide to a city where the pubs are literary, the statues talk back and Oscar Wilde still seems...
-
Like so much of the former French Indochina, there are many stories of days gone by. Here in the centre of Ho Chi Minh City is arguably its ...
