Source: Travel Daily
Federal tourism minister Martin Ferguson has just officially launched Australia's new global tourism marketing campaign.
The promotion aims to harness the power of advocacy by the Australian people, with the first "invite" phase kicking off on 15 Apr by allowing consumers to tell the world about what is so great about Australia.
Photos uploaded to a special website will be geo-tagged to create a searchable online resource which TA md Andrew McEvoy described as the "ultimate insider's guide to Australia".
In May the second "inspire" phase starts, with the creation of an integrated campaign with print, online and video content incorporating some of the consumer submissions of their favourite Australian holiday experiences.
The third "engage" phase will encourage trade partners to join with TA to promote Australia to the world.
More information in today's Travel Daily.
Last 30 Days' Most Popular Posts
Published by Rigby Ltd. ISBN 0 7270 0714 9 by Brenda Marshall, Len Moore Hardcover, 111 Pages, Published 1978 TO LOOK BACK with nostalgia o...
The station building, when opened, was rated as one of the select group of significant railway structures, surpassed only by regional stat...
UPDATED: 26 July 2020 Old shops, George St Marulan. The red-fronted shop is the Coronation Store opened in 1902 in the year of the ...
Gundula Holbrook from a 1921 painting Gundula Holbrook: I was born in Austria m the widow of the late Commander Norman Holbrook VC, the...
Manangatang in the Victorian Mallee region (pop. about 500) comes from 'manang', an Aboriginal word for 'land and 'kaatin&...
Novotel Cairns Oasis Resort has been named as North Queensland's most deluxe accommodation. The award, announced at the Tropical North Q...