Thursday, March 4, 2010


On the Esplanade, Fremantle – weekend of 13/14 March, 2010

It’s now just days away… the relocated, rebranded, bigger Chilli Festival and the excitement is reaching fever pitch.

The popularity of this iconic award-winning event has seen it outgrow its original home at Araluen Botanic Park, Roleystone. Now relocated at the Esplanade, Fremantle, the bigger ‘Araluen’s Fremantle Chilli Festival’ presented by ‘Go for 2 & 5’ will be held on the weekend of 13th & 14th March. Opening times are… Saturday, 12noon – 8pm and Sunday, 10am – 5pm.

“The Chilli Festival event has grown enormously in popularity since inception due to its unique character and culture of sensational taste treats, infectious vibrant entertainment, plants, produce, demonstrations and reputation for great value. These elements contributed to it taking out Gold at the 2007 WA Tourism Awards (Festivals & Events) and being a finalist in 2008 and 2009”, says Park general manager Rod Ross.

“The move to Fremantle facilitates an expansion of the theme and offer visitors greater accessibility options. The proximity of public transport plus the day-of-entry festival pass-out availability will allow patrons the opportunity to explore and experience all that this great port city offers, “ he adds.

Here’s a reminder of what’s on offer:

* Almost 80 stallholders offering a diverse range of chilli plants, foods, beverages (including exotic beers, wines and spirits), tastings, products and information.

+ Some 75 chilli plant varieties on display (including three of the world’s hottest)

* Non-stop vibrant entertainment all weekend on the centre stage and roving.
* Family-friendly ‘Carnival’ atmosphere
* Demonstration Centre operating all weekend with Celebrity Chef, Dale Sniffen, conducting Chilli cooking demonstrations interspersed with taste tests and other novelty segments. He’ll be supported by contributions from media personalities, including John Colwill and Jillian O’Shaunessy.
* Non-Chilli lovers will also be well catered for. Most stallholders also offer mild and non-chilli or products.
* SmokeFree Event

“We have been made to feel very welcome in the Port City through the excellent support of the City of Fremantle and the vibrant local business community, both of which are introducing initiatives to leverage off the ‘Chilli’ theme over the festival weekend. These include the Esplanade Hotel, Menu Magazine, Fishing Boat Harbour Traders Association, Fremantle Markets, Myer, Bendigo Bank, Fremantle Prison, Kulcha, Fremantle Visitor Centre and Quest Harbour Village. We expect that this festival will provide mutual benefits for all the stakeholders.”

“The Araluen Botanic Park Foundation sees this event as an excellent fundraising and promotional opportunity to assist its important cause at Araluen Botanic Park. Patrons are encouraged to retain their entry ticket to take advantage of a half-price entry offer to Araluen where the ‘chilli’ theme will continue into April with a wide variety of fruiting chilli plants on display.”

“We are delighted to acknowledge that this event is proudly sponsored by Healthway to promote the Go for 2&5 message. For the health and comfort of others both this event and Araluen Botanic Park are Smoke Free venues.’

Major media exposure includes The West Australian (4-page lift-out appears on 11 March), 720 ABC Perth (interviews and announcements), Menu Magazine (full page ad), Fremantle Gazette (‘Find Yourself in Fremantle’ feature plus support advertising) plus extensive flag, banner, poster, flyer as well as other niche activity. Competitions are running simultaneously in the West and on 720 ABC Perth. A ‘Smart Car’ promotion will run in strategic locations on Saturday 13 March.

The 2010 Araluen’s Fremantle Chilli Festival entry prices continue the tradition of offering great value at just:

Adults $15 / Child (5-15) $8 / Family $40 (includes 2 Adults and up to 6 Children)

To avoid queuing, intending visitors are encouraged to pre-book tickets by phoning 9496 1171.

Like to learn more? Simply phone 9496 1171 or visit the website –

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