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Thursday, May 27, 2010

VIVID 2010 : Bigger, Brighter, Better


The second annual Vivid Sydney festival from May to June 21 puts the creative spotlight firmly on the harbour city, according to peak national body, Tourism & Transport Forum (TTF).

TTF Executive Director Brett Gale said the festival is already building a stellar reputation.

“Vivid Sydney gives tourists yet another reason to come to Sydney,” Mr Gale said, “and offers dozens of spectacular free activities and displays.”

“An estimated 200,000 people attended events during Vivid Sydney in 2009, and that figure is expected to be eclipsed this year.

“These visitors spend money on transport, meals, souvenirs, concerts, plays and other performances, with an overall economic benefit to Sydney of around $10 million.

“After the success of the inaugural festival last year, Vivid Sydney is really helping to position Sydney as the Asia‐Pacific’s leading creative hub.”

Mr Gale said the festival also helps to promote Sydney internationally.

“Events like Vivid Sydney demonstrate the variety that Sydney offers and that it is a great destination year round.

“The coverage generated last year was seen around the world, with images of the Lighting of the Opera House sails alone seen by 60 million people.

“As an anchor event on the Events NSW calendar, Vivid adds significantly to Sydney’s cultural and artistic offering and really does allow the world to see Sydney in a different light.”
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