The Brand Surgeon, Paul Harmer, surveyed 2,092 people aged 19-66 to help compile a list of the top 10 most liked and disliked brands on the market. Options covered a range of traditional commercial brands, internet and social media sites and personal brands.
The survey reveals that of the options Google (1) is the most liked brand out there, closely followed by Obama (2). On the flipside, surveyed individuals reacted most negatively towards brands such as Twitter (1) and Telstra (5). Comparisons of similar brands showed Virgin Blue (10) beating out Qantas (17) comprehensively for the title of best airline brand.
"What made this survey even more interesting were the two or three word comments made by participants. Whilst everyone voted for their top ten best and worst, there were some brands that polarised or stimulated intense opinion" said Paul Harmer, founder of The Brand Surgeon.
"Interestingly, some of the brands near the top of the best-brand list also appeared in the top ten most disliked brands. Commonwealth Bank showed this polarisation of opinion, with 906 people for (9) and 1146 against (2)".
Over the past 25 years, branding strategist and author Paul Harmer has learned from the experts experiencing what it takes to achieve brand success. Harmer has worked with psychologists, top executives and some of the most successful brand owners on the planet. He has seen brand owners both struggle and thrive in creating the right powerful brand experience, producing the recipe for brand glue and greater profits.
The top 10 most liked brands on the survey were:
The Body Shop
Virgin Blue/ Samsung
Tuesday, October 20, 2009
Last 30 Days' Most Popular Posts
UPDATED: 26 July 2020 Old shops, George St Marulan. The red-fronted shop is the Coronation Store opened in 1902 in the year of the ...
Published by Rigby Ltd. ISBN 0 7270 0714 9 by Brenda Marshall, Len Moore Hardcover, 111 Pages, Published 1978 TO LOOK BACK with nostalgia o...
The station building, when opened, was rated as one of the select group of significant railway structures, surpassed only by regional stat...
Manangatang in the Victorian Mallee region (pop. about 500) comes from 'manang', an Aboriginal word for 'land and 'kaatin&...
The following story is taken from the pages of PARADE Magazine (#186 May 1966), a popular Australian 'pulp' magazine published fro...
The story of Berkelouw Books began in Kipstraat, Rotterdam, Holland in 1812 with Solomon Berkelouw, a now misty figure, who traded i...