Travelzoo (NASDAQ: TZOO), a global Internet media company, today announced it has surpassed 300,000 subscribers for its Australian publication of the Top 20™ newsletter since launching only 18 months ago.
Travelzoo is fast becoming Australia's leading travel media website. In just 12 months, Travelzoo moved 23 places to rank 5th in its category1, with an increase in market share of over 500% comparing August 2009 and August 2008, according to Experian Hitwise. This makes Travelzoo the fastest growing website in its category.
Travelzoo General Manager for Australia and Singapore, Brad Gurrie said, "With deals such as 5-Star accommodation for $49, flights across Australia for $10, $1 campervan relocations and $177 return flights to Bali, it's easy to see why Australians are embracing Travelzoo as their preferred source of the best travel deals".
"In the current economic environment, deals continue to flood the market. This has reinforced to consumers that sales are never far away. But with more than 18,0002websites offering travel related products, services and information to the Australian population, it's not feasible for individual consumers to evaluate all the options thoroughly. It's increasingly difficult for them to tell a wow deal from an everyday offer".
Gurrie said "Our subscribers know they can rely on us to do the hard work of scouring the market to find the hottest deals and rigourously testing every one to ensure they offer extraordinary value and are easy to book. This trust coupled with the natural tendency of Australians to tell their friends about great deals, has fuelled the rapid growth of our subscriber database".
Travelzoo operates independently with the mission to provide its users the highest quality information on the very best deals available in the market. Travelzoo is not associated with an online travel agency or a business conglomerate.
1Experian Hitwise data is based on market share of visits to the 'Travel – Agencies' category by Australian Internet users. There were 2,296 websites measured in this category in August 2009.
2Experian Hitwise collects data on 18,152 websites in the 'Travel' category visited by Australian Internet users.
Travelzoo is a global Internet media company. Travelzoo's media properties, which reach more than 18 million travel enthusiasts in the U.S., Australia, Canada, China, France, Germany, Hong Kong, Japan, Spain, Taiwan and the U.K., include the Travelzoo® Web site (www.travelzoo.com), the Top 20® list, the Newsflash™ e-mail alert service, the Travelzoo Network™, the SuperSearch™ search tool, and the Fly.com™ search engine (www.fly.com). Travelzoo publishes offers from more than 1,000 advertisers from around the world. Travelzoo's deal experts review offers to find the best travel deals and confirm their true value. Travelzoo's global headquarters is in New York City.
About the Australian Travelzoo Top 20™
The Top 20www.travelzoo.com.au to subscribe. ™ is a definitive list of the very best travel deals on the web. It is published in Australia at 11am every Wednesday and sent in an email newsletter to over 300,000 Australian Travelzoo subscribers. Travelzoo publishes only the best offers available in the marketplace. Subscription is free. Visit www.travelzoo.com.au to subscribe.
Wednesday, October 21, 2009
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