Wednesday, December 2, 2009

Geoffrey Edelsten Teams with New Mercure Hotel in Caroline Springs to Launch Australia's First 'Medi Hotel' Complex

Melbourne's Caroline Springs is set to become a pioneer in Australia's hotel industry with the launch of the first 'medi hotel' concept.

Mercure Caroline Springs is the first international hotel to open in Melbourne's western corridor, the city's fastest growing commercial, industrial and residential precinct.

The 4-star 104-room hotel is located 22 kilometres from Melbourne and promises to be the premier conference and event venue for Melbourne's western suburbs, offering a 300 seat function and conference centre, catering to corporate conferences and events and private weddings. The modern six storey complex also features Zephyr restaurant, a health spa and one of the largest medical centres in Melbourne.

The attached two-storey medical centre will be operated by Professor Geoffrey Edelsten. The medical centre will open in three stages, with the Harmony medi-spa opening its 20 treatment rooms next week and the remaining two stages set for completion in early 2010.

Operator of the Mercure Caroline Springs, Accor – Australia's largest hotel group – already works in conjunction with Melbourne hospitals to accommodate mothers recuperating from childbirth. Sofitel Melbourne and Novotel Glen Waverley have accommodated over 1000 mothers over the past three years with their 'Hospital in the Hotel' programs.

The hotel and medical centre complex has been developed by property developers Barry Hall and John Barnett from the company FDM (Vic). The development will provide long-term employment for up to 100 local residents and will attract both business and leisure visitors to the precinct.

The opening of the Western Ring Road in 1997 had a dramatic impact on traffic flows throughout Melbourne's western suburbs and 1998 saw the commencement of the master- planned residential development of Caroline Springs. The Caroline Springs Ring Road extension opened last month coinciding with the opening of the Mercure, and this now provides direct access to the Melbourne CBD in just 20 minutes (outside peak hour).

The expansion and easy access of the area is already attracting corporate and government sectors to the area with Fisher & Paykel, Ballarat University and John Deere looking to move into the area over the next few years.

For leisure guests, the Mercure provides the ideal option for locals who have visiting family, friends and 'outlaws' in town, or for those visiting local attractions, Witchmount and Galli Estate wineries and Atkinson Olive Grove and surrounding landmarks such as Werribee Open Range Zoo and the Scienceworks and Melbourne Planitarium complex.

Accor has successfully opened and managed hotels in greater metropolitan city areas including the Novotel Glen Waverley which celebrated its 10 year anniversary in 2009. So successful was the Novotel that the need for further accommodation in the Glen Waverley business precinct eventuated in the opening of the Ibis Glen Waverley, built adjacent to the Novotel, in December 2007.

Accor is the largest hotel operator in Victoria with 29 hotels under the Sofitel, Grand Mercure, Novotel, Mercure, All Seasons, Ibis and Formule 1 brands.

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