Australia’s spa culture is set for a big boost with the launch of Australia’s only online day spa magazine, www.dayspaguide.com.au.
Day Spa Guide lists every day spa and spa resort in Australia in an easy-search format, which includes a fully integrated Google Maps system.
Some of Australia’s top spa and travel writers have been signed up to contribute news, reviews, spa stories and blog entries to the site.
Day Spa Guide caused a buzz in the industry when several major spa resorts, hotels and day spas signed up even before the site was launched. These included Crown Spa at Crown Towers, in Melbourne; the Sofitel Werribee Hotel & Spa in rural Victoria; the Richardson Hotel & Spa in Perth; Arajilla Retreat, on Lord Howe Island; and the mobile massage specialists Ripple Massage.
‘We aim to be a one stop shop for people seeking information on day spas and spa resorts in Australia,’ said Marc Llewellyn, Day Spa Guide’s Managing Editor. ‘For the first time in Australia we have an online day spa magazine spa catering to both Australian spa lovers and international visitors.’
Day Spa Guide also features reviews and articles about overseas spas, as well as a popular Facebook page and a ground-breaking industry group on LinkedIn, called the Australian Day Spa Network,
‘The day spa culture is very strong in certain places in the world, particularly Asia, where getting a massage is a regular ritual rather than a one-off pampering session, ’ Mr Llewellyn said. ‘But, the latest Australian figures show that day spa listings in Yellow Pages have increased by 2,780 per cent in the past 30 years. Australia looks like it’s well on track to catch up with its spa-loving neighbours.’
