Monday, January 11, 2010

Preferred Boutique Welcomes First Hotel in Phuket - Andara Resort and Villas

Preferred Boutique, the premier brand for intimate hotels and resorts, is pleased to announce its newest member in Thailand and its first in Phuket – Andara Resort and Villas.

Nestled on a lush hillside of the upscale west coast of Phuket's Kamala Bay, Andara is comprised of 26 free-standing villas and 37 suites, all offering spectacular views of the Andaman Sea. Its high standards and elegant design resulted in four award wins at the recent 2009 Thailand Property Awards: Best Villa in Phuket, Best Villa in Thailand, Best Condo in Phuket, and Best Architectural Design.

The secluded villas range in size from 1200 to 2500 square meters with three to six bedrooms. Making the most of the scenery and hilltop location, the outdoor space is extensive, boasting alfresco dining for up to eight people and large private infinity pools overlooking the ocean. Floor-to-ceiling windows and sliding glass doors let the incredible views and fresh air filter into the indoor living space. A fully equipped Western kitchen is manned by each villa's personal chef and 24-hour live-in attendant. Other facilities include a game room and massage room with sauna.

The spacious suites are available in configurations of one to four bedrooms ranging from 240 to 890 square meters, featuring fully equipped kitchens and oversized baths. Most offer a private pool with sea-view terrace or a private rooftop pool. The Thai–inspired interiors create a warm environment adorned with local artistry and walls lined with Jim Thompson silk.

Full resort facilities include a 40-meter outdoor swimming pool, tennis court, state-of-the-art gym, spa with Andara's exclusive product line, beach club, and two custom-finished motor yachts with which to explore the nearby islands. Phuket's popular Silk restaurant and bar has relocated into the resort to offer contemporary Thai cuisine in luxurious surroundings.

"This stunning resort is a significant addition to the Preferred Boutique brand and our resort portfolio in Asia. With increased accessibility because of the recent addition of new international flights into Phuket and Preferred Hotel Group's global sales and marketing strength, Andara's success will set a new benchmark for luxury," said Mark Simmons, area managing director, Asia, for Preferred Hotel Group.

"As a new independent luxury property, it is important that we are aligned with the right brand for our positioning and global exposure. Preferred Boutique is the perfect partner for us to launch the brand and to establish a high profile clientele," said Andrew Whittaker, general manager of Andara Resort and Villas.

About Preferred Boutique
At the heart of the Preferred Boutique experience is inspiration – that elusive characteristic that separates the ordinary from the extraordinary. The four Preferred Boutique categories – Classic, Design, Adventure and Resort – encompass eclectic properties from palaces to secluded cottages, from hip urban hotels to private islands. Preferred Boutique is a member of the Preferred Hotel Group family of brands which also includes: Preferred Hotels & Resorts, Summit Hotels & Resorts, Sterling Hotels and Historic Hotels of America. For reservations and a complete description of the Preferred Boutique collection, please visit

Preferred Boutique guests are eligible to enroll in the I Prefer™ Guest Benefit Program, featuring benefits such as early check-in and late check-out, space-available room upgrades and more. For more information, please visit

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