Sunday, January 24, 2010

JTB helps clean up streets of Tokyo's electric town


January 25, 2010 – JTB Group's JTB Global Marketing & Travel Inc. is seeking volunteers to take part in its annual Clean & Cool Communication @ AKIBA! event - a clean up of the streets of Tokyo's Akihabara electronics district – scheduled for February 15, 2010.

Clean & Cool Communication @ AKIBA! coincides with Japan's Visit Japan Year 2010 Campaign and is open to international residents and visitors.

It is designed to give visitors to Japan and fans of Japanese pop culture a chance to connect with Akihabara on a grassroots level.

Akihabara, called Akiba by locals, has long attracted savvy visitors seeking the latest in technology and deals on consumer electronics. In recent years, the area has gained fame for a different kind of visitor, as the international popularity of Japan's otaku (fan/mania) pop culture has prompted fans worldwide to flock to Akihabara's specialty stores offering anime, manga, and video game merchandise.

JTB Global Marketing & Travel hopes that by working alongside local Japanese residents and workers, event volunteers will gain a deeper understanding of Japanese culture through Clean & Cool Communication @ AKIBA!

As a special thank you for their hard work, event volunteers will receive goods and collectibles from the event co-organizers and sponsors.

Participants will also go in the draw to win a day trip for two to Mount Fuji and the hot spring resort of Hakone courtesy of JTB Global Marketing & Travel.

Participation is limited to the first 20 people to sign up by February 8, 2010 online at

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