Scandinavian and Eastern European specialist Bentours has been purchased by Cox &
Kings Australia for an undisclosed sum.
Bentours completes destination coverage of the Greater Europe region for Cox & King's operations in Australia and New Zealand without expanding the brand of Tempo Holidays, which Cox & Kings purchased late 2008.
Bentours will continue to operate as a stand alone brand from its Sydney base but will be managed by the Cox & Kings Australia management team in Melbourne.
The purchase continues Cox & Kings' strategy of growth in the Australian market and investment in quality brands, according to Cox & Kings Australia CEO, Steve Reynolds, who negotiated the purchase.
"Bentours is a natural fit with Tempo Holidays," he said. "Bentours shares Tempo's corporate values, it services the FIT and small groups market, it is a destination specialist, has strong trade associations, selects quality products, has a strong service ethic and values staff destination experience and knowledge."
"We will be leveraging resources and technology to optimise both operations, however, we are keen to take the time to understand the business in detail before making any significant changes," Mr Reynolds said.
Last 30 Days' Most Popular Posts
Sydney's Menzies Hotel was opened on 17th October 1963, by Premier R.J. Heffron and named after Sir Archibald Menzies, a pioneer in...
There's something for everyone here! Ideally located between Bendigo and Melbourne, the Castlemaine, Maldon and surrounding towns have ...
Explorers; Hume and Hovell, passed through the region around Gundagai, ancient home of the Wiradjuri people , in November 1824 and by t...
It was as a child in the Albury district that cartoonist Ken Maynard came to love the Ettamogah countryside, and he later immortalised ...
The peaceful rural landscape of South Australia's Yorke Peninsula was a long way from the battlefields of the First World War, but legen...
Finding Stillness in Vietnam with Mindful Experiences in Sacred & Cultural Sites A holistic resort in Da Nang is taking wellbeing out of...