Scandinavian and Eastern European specialist Bentours has been purchased by Cox &
Kings Australia for an undisclosed sum.
Bentours completes destination coverage of the Greater Europe region for Cox & King's operations in Australia and New Zealand without expanding the brand of Tempo Holidays, which Cox & Kings purchased late 2008.
Bentours will continue to operate as a stand alone brand from its Sydney base but will be managed by the Cox & Kings Australia management team in Melbourne.
The purchase continues Cox & Kings' strategy of growth in the Australian market and investment in quality brands, according to Cox & Kings Australia CEO, Steve Reynolds, who negotiated the purchase.
"Bentours is a natural fit with Tempo Holidays," he said. "Bentours shares Tempo's corporate values, it services the FIT and small groups market, it is a destination specialist, has strong trade associations, selects quality products, has a strong service ethic and values staff destination experience and knowledge."
"We will be leveraging resources and technology to optimise both operations, however, we are keen to take the time to understand the business in detail before making any significant changes," Mr Reynolds said.
Last 30 Days' Most Popular Posts
-
Every July, the sleepy coastal town of Boryeong in South Korea transforms into a muddy playground, attracting thousands of thrill-seekers an...
-
Sydney's Menzies Hotel was opened on 17th October 1963, by Premier R.J. Heffron and named after Sir Archibald Menzies, a pioneer in...
-
Paddle-steamers and riverboats were vital to the opening up and development of Australia. While ocean-going ships brought people to Australi...
-
Explorers; Hume and Hovell, passed through the region around Gundagai, ancient home of the Wiradjuri people , in November 1824 and by t...
-
Like so much of the former French Indochina, there are many stories of days gone by. Here in the centre of Ho Chi Minh City is arguably its ...
-
Indigenous warrior, Jandamarra, led the armed resistance of his Bunuba people At Windjana Gorge on November 7, 1894 Jandamarra appeared on t...