The Byron at Byron Resort and Spa is one of Australia's first resorts to launch its own Facebook page and the results have been instant.
Now also linked to its Twitter account, The Byron at Byron Facebook page gives consumers and media instant updates on resort news as well as first access to events and specials.
"Facebook allows us to communicate with our guests and potential guests on their terms" says Holly Galbraith, Director of Marketing for The Byron at Byron Resort and Spa. "It's quite personal as guests share comments or stories from their stay here. The online community really helps us to keep on top of our guests' experiences and needs.
"I think many businesses are scared to enter these 'uncontrollable' marketing spaces, but if your product is transparent and you want the truth from your customers there is so much to be gained. The Byron at Byron's philosophy is very much about personal care and attention to detail so receiving feedback is vital. Guests may not call reception or walk up to the front desk to provide a compliment or make a suggestion, but they will do it online."
There are over seven million Facebook users in Australia, with 25 – 34 year olds accounting for the largest segment. The 35 years + segment is the fastest growing, accounting for 30.4% of Australia's Facebook population. With its links to blogs and online accommodation reviews, more and more consumers are using Facebook to research their travel options.
"Whether it's their honeymoon, babymoon or time out for health reasons our guests' stays are meaningful. Many of our guests become very connected to this resort and online tools such as Facebook helps us to further our relationships with them. We were one of the first resorts to have a direct feed from trip advisor to our own website and that was launched eighteen months ago".
To keep up to date with events, news and specials become a fan of The Byron at Byron Resort and Spa on Facebook or follow on Twitter http://twitter.com/hollygalbraith
Tuesday, January 19, 2010
Last 30 Days' Most Popular Posts
Sydney's Menzies Hotel was opened on 17th October 1963, by Premier R.J. Heffron and named after Sir Archibald Menzies, a pioneer in...
“To have seen Italy without having seen Sicily is not to have seen Italy at all, for Sicily is the key to everything.” So wrote Johann Wolf...
Gundula Holbrook from a 1921 painting Gundula Holbrook: I was born in Austria m the widow of the late Commander Norman Holbrook VC, the...
The photo shows the original Reichstag of the Weimar Republic...where Parliament sat in Berlin. This is how it looked in August 1932. ...
With just over 100 days until the end of the year, there’s never been a better time to reclaim our optimism and find enjoyment in these unc...
Mario Morgano was born on Capri in 1919. He moved to Genoa, where he graduated with a degree in law. Even during his university years, ...