The Byron at Byron Resort and Spa is one of Australia's first resorts to launch its own Facebook page and the results have been instant.
Now also linked to its Twitter account, The Byron at Byron Facebook page gives consumers and media instant updates on resort news as well as first access to events and specials.
"Facebook allows us to communicate with our guests and potential guests on their terms" says Holly Galbraith, Director of Marketing for The Byron at Byron Resort and Spa. "It's quite personal as guests share comments or stories from their stay here. The online community really helps us to keep on top of our guests' experiences and needs.
"I think many businesses are scared to enter these 'uncontrollable' marketing spaces, but if your product is transparent and you want the truth from your customers there is so much to be gained. The Byron at Byron's philosophy is very much about personal care and attention to detail so receiving feedback is vital. Guests may not call reception or walk up to the front desk to provide a compliment or make a suggestion, but they will do it online."
There are over seven million Facebook users in Australia, with 25 – 34 year olds accounting for the largest segment. The 35 years + segment is the fastest growing, accounting for 30.4% of Australia's Facebook population. With its links to blogs and online accommodation reviews, more and more consumers are using Facebook to research their travel options.
"Whether it's their honeymoon, babymoon or time out for health reasons our guests' stays are meaningful. Many of our guests become very connected to this resort and online tools such as Facebook helps us to further our relationships with them. We were one of the first resorts to have a direct feed from trip advisor to our own website and that was launched eighteen months ago".
To keep up to date with events, news and specials become a fan of The Byron at Byron Resort and Spa on Facebook or follow on Twitter http://twitter.com/hollygalbraith
Tuesday, January 19, 2010
Last 30 Days' Most Popular Posts
Sydney's Menzies Hotel was opened on 17th October 1963, by Premier R.J. Heffron and named after Sir Archibald Menzies, a pioneer in...
Everywhere you turn lately, it seems, people are talking about climate change, global warming, carbon offsets and lower emissions. Is it ...
It was as a child in the Albury district that cartoonist Ken Maynard came to love the Ettamogah countryside, and he later immortalised ...
At this crossroad in 1883 Sarah Lindsay Evans (nee Angas) of Evandale built a hotel to operate as an inn providing overnight accommodation a...
WINNER IN the HERITAGE CATEGORY The Sofitel Legend Metropole will glitter again at the PATA Gold Awards 2010 ceremony, taking place on 17th ...
The following story is taken from the pages of PARADE Magazine (#186 May 1966), a popular Australian 'pulp' magazine published fro...